Apple dropped $2.6bn in cash plus $400m in Apple shares for Beats. Apple is now in the business of acquisition as oppose to innovation following their decline in profits, will Jimmy Iovine and Dr Dre’s Beats be their saving grace? Its deeper than headphones as many market commentators site Beats subscription service as being the key to being the driving force behind the deal. Rhapsody, Rdio, and Spotify the heat is on!! Either way more competition can only be good for us, the customers.
Check out Ed Sheeran in the Dre Beats advert.This clearly shows Ed’s growing presence in the states. Touring with Taylor Swift, making tracks with Pharrell and getting praise from Elton John. Looking forward to his new album “X”, which obviously will sound best on Beats….
Still feeling Ed’s tune Sing but he looks like a top muppet in this video:
Finally Dr Dre Hip Hop’s first billionaire? Who knows either way he ain’t sitting on light doe