How To Get Bloggers To Review Your Mixtape

So you’re releasing your new mixtape right? Well what better way to get it listened to than have it talked about by bloggers and journalists within the industry? This Mixtape Ma ...

December 12, 2013 Aysh Banaysh

So you’re releasing your new mixtape right? Well what better way to get it listened to than have it talked about by bloggers and journalists within the industry? This Mixtape Madness Guide will show you how to get your mixtape reviewed by bloggers!

The work of getting your mixtape reviewed needs to be started well before the release date. Research blogs in your genre and create a spreadsheet of their contact details – try and get the most personal details possible (e.g. [email protected] instead of [email protected]). If there’s a team page on the blog, make sure you get the details of the relevant person (such as the reviews editor). It’s good to follow the blogs and/or writers on social networks too. This way you can build a relationship with them before you even send them your mixtape, so they’ll recognise your name when they get the email!

Once you’ve finished recording your mixtape write a press release, or, if you can, get a professional to do it. Either way make sure it’s interesting and all the spelling/grammar is right! You’ll need to send this out to the list of blogs you created.

Music bloggers get lots of submissions each day, so make sure yours stands out! Your music could be amazing, but who says they’ll even open the email? Here are some tips:

  • Pop a little message in. It could be, “Hey how’s your day?” or “Hi, I like your blog”
  • Don’t just BCC all the blogs in one email (and definitely don’t CC them). Send each email individually as this allows you to personalise it, showing you took the time to email them. After all, if you can’t take the time to send them your music, why should they the time to write about it?
  • Look through their posts, mention a post they’ve recently written in your email and how you enjoyed it. Ideally the post will be about an artist similar to you, that way they’re more likely to like your music!
  • Send your mixtape about 2 weeks before it’s released, this will give bloggers time to have a good listen to it and write a review to be published on the release date.
  • If you can afford it and it’s a big release that you genuinely believe in, hire a PR company. They’ll have much more contacts and will probably do a better job of getting your mixtape out there than you can.

What better way to promote your mixtape than someone telling their audience about it? Just make sure it’s good music and you’re sending it to the right people!