Big Zuu, Professor Green Feature In Tripadvisor ‘Common Ground’ Series

Tripadvisor looks to redefine travel storytelling with Common Ground: a new YouTube series that fuses travel, food, music, and conversation to uncover what truly connects us.

Across three cinematic pilot episodes filmed in London’s iconic Shoreditch, Common Ground pairs some of Britain’s most recognisable personalities – including UK rap legends Big Zuu and Professor Green – for unscripted journeys through one of the UK’s most creative districts.

The result is raw, funny, and deeply human, creating a series that explores culture through the lens of empathy, curiosity, and the simple joy of breaking bread together.

“We’re reimagining the way stories about travel are told. It’s less about distance, more about discovery. It’s a reminder that we don’t have to go far to find beauty, kindness, and common ground,” said Adam Ochman, Global Head of Tripadvisor’s creative studio, Wanderlab.

Big Zuu travels round east London with motivational speaker Tilly Lockey who opens up about her journey as a double amputee. Meanwhile Professor Green links up with Jimmy Doherty as they discuss cultural identity and mental wellbeing.