Mixtape Madness started as a passion project between a few young friends to help young people on their estate digitally share their music. This blos- somed into being labelled by young people as Mixtape Madness. The slang phrase was adopted as the companys name as many across the land dubbed the platform as the UK alternative to DatPiff and the home of UK mixtapes.
It has grown into a music discovery platform that has become paramount infrastructure for empowering emerging artists within the urban music scene. Having played a leading role in music discovery, talent acquisition and content curation for UK artists, they are now thoroughly woven into the fabric of UK urban youth culture. In recent times this has been show- cased via talents such as M Huncho, SL, Deno, EO, J Hus and Headie One at the early stages of their careers.