Is it a live radio station or the latest internet sensation? The answer is both. No Signal Radio is the innovative answer to our current social climate which has suffered, these past few weeks, due to our government’s lock-down rules.
A dream-team of DJs, hosts and curators have banded together, whilst at home, to create a culturally relevant platform that has amassed over 80,000 followers and listeners. No Signal is the radio show of the moment, proven by their effortless ability to trend worldwide, night after night! Still, it’s not all about trending. The radio platform will house game shows, talk shows and segments for popular DJs.
The black-owned radio station initially attracted listeners through popular game show, famously recognised by hashtag: #NS10v10. Contestants are popular contributors to the culture and go head-to-head with ten songs each, picked to best represent an artist of their choice. With real fan-bases – and the artists themselves – backing each side, the sound clashes (if you will) are an edge-of-the-seat, adrenaline-rushing experience. Listeners flock to Twitter to have live discussions and disputes over the music they feel so passionately about.
Season one has just come to an end and has amplified the power that lies within our diaspora. We truly are the culture’s secret weapon! With celebrities tuning in, exclusive premieres and the discoveries of more rising artists, No Signal has captured the essence of engaging radio perfectly.
Witnessing this cultural reset is inspiring and it is interesting to see how the wider radio scene will adapt when life returns to normality. Powered by RECESS, all music lovers can keep locked into ‘No Signal’ radio here!