The world’s leading premium sneaker care brand Crep Protect has announced the launch of the exclusive Black Lives Matter Protector Spray – supporting the ongoing movement to achieve race equality indefinitely. For the first time ever, Crep Protect has replaced its iconic packaging design with an all black façade, with the words at the heart of the movement prominently displayed – Black Lives Matter.
Sales of the limited-edition Black Lives Matter Protector Spray will be supporting four key initiatives leading the fight to racial equality and providing assistance to those who need it most. 100% of the proceeds from all sales will be donated to the following charities:
• Black Lives Matter
• Black Lives Matter UK • The Bail Project
• Campaign Zero
Antony Mussi, the Director at Crep Protect Ltd commented; “We are appalled and saddened at the recent cases of racial injustice that have publicly come to light across America. Crep Protect stands in solidarity with the fight against racial injustice, and we are committed inmaking sure that we are doing all that we can to support the Black Lives Matter Movement both internally and externally.
As individuals and as a company, we at Crep Protect are acutely aware of the rich and diverse input that the black community has had on the sneakers and streetwear throughout the decades. We are grateful for the creation of such a platform, which allows us to continue to champion diversity and individuality through a common love of sneakers.
We hope the contribution to our chosen charities will help them to maintain the pace for change, while we continue to commit to eradicating any forms of racism by understanding, learning, and actioning new initiatives across the organisation to achieve race equality indefinitely”.
The exclusive Black Lives Matter Protector Spray will be available for pre-order from the Crep Protect website from Thursday 25th June 2020 and will be available to customers in the UK until stocks last – RRP UK £9.99!