Superfly has announced its latest effort, Small Business Live, a philanthropic music experience supporting minority-owned small businesses across the U.S that urgently need our help.
Following the Black Lives Matter movement and calls for racial / social justice and black inclusion in all aspects of life, Superfly (Bonnaroo, Outside Lands) is focusing on minority-owned small businesses as one way to support the fight for equality. All proceeds from Small Business Live will be donated to Accion Opportunity Fund. The non-profit provides nearly 90% of their loans to small businesses founded by people of color, as well as supporting immigrant-owned and women-owned businesses.
The virtual event will take place on Saturday, June 20, from 4-10 p.m. EDT, and is set to include performances by some of music’s biggest stars live across the country. On-site at local small businesses close to their hearts, as well as other unique locations, artists will share with viewers their personal stories behind what each business means to them and their communities.
Small Business Live will be live-streamed on TikTok, with a boast-worthy lineup; 2 Chainz, Brittany Howard, Brandi Carlile, T-Pain, Leon Bridges, Nathaniel Rateliff, Jufu, Allen Stone, Bam Marley, and Moon Taxi.
To watch the stream via TikTok, click here. Alternatively, you can access the stream via other platforms here.