‘Signed. Sealed. Delivered.’
In June snaps hit Instagram of the afrobeats Queen, Tiwa Savage hanging out with Jay Z in New York. After much speculation, it was finally confirmed on Thursday 28th July that Tiwa had joined Roc Nation!
It has been said that the superstar signed an international management and distribution deal with the label.
The Mavin Records singer joined on-air personality, Ebro Darden in the studio on Beats 1 New York City, where she revealed more about her deal with Jay Z’s Roc Nation and the ‘Afrobeats to the world movement.’
‘I met B High (Jay Z’s cousin, and Roc Nation chief of mobile strategies), I got a call, and he mentioned it and I (makes a skeptical sound)…He was serious.’
She made it clear that the label is not trying to change her sound.
‘I love the fact that they are not trying to change me. They really just want to bring what I already have to offer to the rest of the world, and they truly believe in the movement.’
Tiwa goes on to explain how afrobeats is rhythm based and how certain artists are influenced by the music coming out of America.
‘We are influenced by Soul Music, R&B, and I think that is the beauty of it; blending both markets together.’ she said.
Tiwa has kicked off her R.E.D album tour in the United States of America.