G-Shock celebrates 40th Anniversary With Slawn and Victory Lap

Joe Simpson

By Joe Simpson

Joe Simpson

28 Nov 2023

G-Shock celebrated their 40th anniversary with the return of G-Sessions, hosting a free event last Friday with the help of a host of London creatives. The event saw performances from some of the most exciting up and coming acts, as well as a chance to win an exclusive art piece from esteemed artist Slawn.

To mark the start of their Built Different camapaign, G-Shock called upon both Slawn and Victory Lap for their unmissable event. The evening saw performances from the likes of BXKS, Ayrtn, and Rushy.

This was the second time that Victory Lap and G-Shock have collaborated and marks an exciting intersection between the brand and alternative UK Rap culture. With more events in store, it is clear that the watch company have their finger on the pulse when it comes to this campaign.