Marking the launch of HUGO and Strawberries & Creem’s brand new live music series, Wednesday night saw some the most influential names within the UK music and fashion industry come together for a celebration of youth culture and the creative industries at an exclusive party within the Capital.

Taking place at The Vaults, One Marylebone, a unique underground venue transformed throughout with HUGO’s signature red helped to commemorate the launch of its new HU-GO1ST sneakers. A bar hosted by Chivas Regal provided the guests with a great array of drinks, and with multiple seated areas for stardom to settle, the venue made the perfect intimate area to celebrate in.

The Strawberries & Creem team curated an impressive line-up with Mercury-nominated British hip-hop artist Loyle Carner headlining the evening wearing the latest HUGO collection, giving guests a truly memorable live show. The smallest venue the well recognised talent has performed in in a long time, the rapper was accompanied by a live band who thrilled the tight-knitted audience with a dynamic setlist. The crowd was kept entertained long into the night by DJ sets by Paris Francis, Keyrah, Isaac Carter, as well as Strawberries & Creem co-founders Chris Jammer and Cardinal Sound, who’s innovative idea for a live event series came to life with great effect.

Championing the creative industries, stars congregated throughout different areas of the venue – designated photography areas, bars, seated intimate areas as well as the downstairs stage with DJ’s created a suave and eccentric environment. “Some of the guests at the unforgettable night included Mabel, Bugzy Malone, Mr Eazi, Ash Holme, Michael ‘Venom’ Page, Tobi Brown, Taylah Elain, Kenny Allstar, TSUNARI, Hope Ikpku, Kadeem Ramsay, Taylah Elaine, FLO and Patricia Bright. They were joined by fans who had won tickets in the ballot, gaining access to the exclusive, intimate performances from their favourite artists”.

We are already in motion for S&C presents HUGO Nights: Chapter Two, with the new event stated to take place in July at another secret London location, featuring a lineup of top artists and emerging talent – fans will once again get the opportunity to apply for guest-list. Be sure to keep an eye on socials…