Kick Game Bring ‘White Men Can’t Jump’ To London

Kick Game, a leader in luxury sneaker retailing, teamed up with Disney+ last week to celebrate the release of ‘White Men Can’t Jump’ with an exclusive event and screening. The brand’s position at the forefront of UK style made perfect sense for the streetwear-heavy film, which arrived to the Disney+ streaming service on May 19th.

Hosted by Craig Mitch, the face of Kick Game’s celebrated ‘Sneaker Shopping’ series, the event saw an array of influential names across the world of sport, fashion, and music come together for the release of the new film. The event was made complete with live DJ’s and a selection of basketball themed games, before being followed by a screening at the Soho Hotel.

The new film is an interpretation of the 90’s classic of the same name, starring Jack Harlow and also featuring the likes of Vince Staples and Teyana Taylor. Harlow makes his acting debut in the new film as he steps into the shoes of Woody Harrelson, while the movie is also executive produced by NBA superstar Blake Griffin.