Four Pence Jewellery Goes All In With Poker Themed ‘Collection Two’

London-based independent jewellery studio Four Pence is marking six years in the game with the rollout of Collection Two, arriving alongside their most ambitious, cinematic campaign video to date. The new 30-piece capsule release functions as an organic evolution of last year’s release of Core Collection, carved out over a long design period to build a lineup of permanent, timeless staples.

To anchor the release, Four Pence has stepped up its visual output, delivering a gritty, poker-style campaign video shot with a 15-person set and a live snake. The narrative of ‘Doubles’ charts a high-stakes underground game spearheaded by an undefeated champion known as “Snake Eyes,” who strips his opponents of their jewellery until an underdog steps up to the table. The challenger flips the script, winning the game and taking home a statement piece for his partner.

Speaking on the collection, Rufus Dorey, the founder of Four Pence, states: 

“Collection Two represents a massive personal milestone as I approach six years of running the brand. By naming it Collection Two, we wanted to honour the pieces that have come before, as this drop feels like a natural evolution from the Core Collection which dropped last year. It’s an advancement of the ethos of Four Pence as we look to push the boundaries of what we can do with bigger stones and louder colours. 

This campaign video is our most ambitious creative leap yet, matching the scale and energy of the jewellery itself. It’s an advancement of what we have done before but also stands in its own right”