London Lions To Wear Jordan Brand For On Court And Training Apparel

The London Lions have announced a historic partnership with Jordan brand for their uniforms and training apparel. Starting for the 2026/27 season, this will be the first time a British professional basketball club has worn Jordan Brand on court.

In collaboration with Jordan Brand and KitKing, the club’s men’s and women’s teams will compete in Jordan Brand game uniforms across domestic and European competition, while Jordan Brand apparel will also be worn across the club’s youth and academy programmes.

As the Lions prepare for the 2026-27 season and a return to BKT EuroCup competition, the Jordan Brand on-court and training apparel announcement introduces a new look for the club across its men’s, women’s and development programmes.

Lenz Balan (President of London Lions), said:

“This is an exciting moment for our club. Jordan Brand is one of the most recognisable names in basketball, and becoming the first British professional club to wear Jordan Brand uniforms is a milestone for the London Lions. As we continue building on the progress made across our men’s, women’s and academy programmes, we’re looking forward to taking the court in a brand that has such a strong connection to the game.”

Susan Mulders (VP, Sports Marketing, Jordan Brand), said:

“Basketball continues to grow around the world, and we’re pleased to see the London Lions take the court in Jordan Brand as they begin the 2026-27 season.”