Mizuno Sportstyle Announce Italian Rapper Gué As Ambassador

After Freddie Gibbs was recently announced as Mizuno’s first Global Sportstyle Ambassador, the brand have now added another international star to their ambassadorial roster. A seasoned rapper with legendary status in Italy, the one and only Guè Pequeno is the next to take on the role.

Speaking on the announcement, Mizuno Sportstyle state:

“A fusion of Japanese culture, music and contemporary style.

The partnership between Mizuno Sportstyle and Guè has been forged by a shared vision: to bring together heritage, creativity, art and contemporary culture through a language that extends far beyond sport.

The first step on this journey took shape during the artist’s visit to Tokyo in December 2025, a city that has always been a source of inspiration for Guè and one of the places that symbolises Mizuno’s philosophy. The artist’s deep connection with Japan, its culture and its imagery has created common ground with Mizuno, a brand that finds one of its defining characteristics in its very origins.

This meeting has given rise to a partnership built on shared values: attention to detail, the constant pursuit of excellence and the ability to transform a product into an expression of personal identity.

Guè is one of the most recognisable figures on the Italian and global music scene. Throughout his career, he has successfully evolved his artistic language, influencing not only the music scene but also the aesthetics and codes of urban style. His ability to anticipate trends, reinterpret global influences and create a distinctive visual identity makes him a natural partner for Mizuno. 

The collaboration with Guè therefore represents the coming together of two worlds united by the same mindset: looking to the future without forgetting one’s roots. On the one hand, Mizuno’s Japanese precision, tradition and sensibility; on the other, the creative vision, authenticity and cultural influence of an artist capable of making his mark.

A dialogue between Tokyo and Milan, between sport and music, between heritage and modernity. A journey that celebrates the freedom to move, create and set new standards. Mizuno Sportstyle welcomes Guè into its family, ushering in a new chapter in its century-long history.”