La Shana Latrice Talks ‘Doing It For Brum’, UK vs US & Debut Album
27 Jan 2021
I caught up with Birmingham’s rising songstress, La Shana Latrice, as she returned back to her hometown from working on her music in the States. Having previously dabbled in acting and building a following from modelling, the triple threat and I discussed her return to her first love – music. The singer’s introspective album, ‘Everything Is Changing’, is an introduction to who she is at core and La Shana tells us all about the process in our candid conversation.
“It’s the start of the year – how’s it going?”
L: It’s been good to get in the studio and work on some new material! I’ve been in the States for a year now, just pushing out my music.
“Talk about where you’re from and your first introduction to music?”
L: Music is something I’ve always loved and felt deeply connected to. I went to college for it, studying music and performance engineering…
“What was pursuing your passion for music like in an educational context?”
L: It wasn’t bad. You don’t tend to figure out who you are as an artist when you’re learning music in theory. It’s something you figure out after, on your own. I’ve applied some of the things that I’ve learned now.
“And since then?”
L: I’m 27 now, and I just got back into music two years ago. I had an awakening and felt like everything else I was trying to do got boring, even though I was actually making a living. I quit everything I was doing and decided I was going to go for it, big-time.
“Between your awakening and dropping your debut album, what has that space looked like for you?”
L: I was going through it! I didn’t know what I wanted my first project to be like, but I knew I wanted it to have a message of growth. People didn’t know who I was, and I’d gained a following from modelling rather than music…
“Right! So talk about that transition?”
L: I’m still lowkey transitioning! Now that I’ve dropped my debut project, people recognise me as an artist more. Before, they thought I was just another model trying to sing for fun. That’s how it is with influencers these days, and I didn’t wanna be put in that category.
“I love that you’re serious about your artistry. How has the move to America been?”
L: The best thing is that my listeners are naturally from the states. Coming back home and building my platform is obviously more important to me, but I don’t think I’m the standard for either market. I sit in-between and I’m okay with that!
“So, how would you describe La Shana Latrice?”
L: Honestly, just a real, cool-ass, down-to-Earth chick. I’m pretty clued up and in-tune. I want to put all of that in the music and create a vibe that listeners can feel safe in.
“Talk about putting the ‘Everything Is Changing’ album together!”
L: When I decided to go to the States, everything was a culture shock to me! My family is there, but I’m so used to my life in Birmingham. I experienced a lot of change in mindset, family and culture. In the music, I’m letting you know how I’m feeling. I want people to relate to adjustments on a deeper level.
I’m talking about overcoming struggles – like, “I Choose You” is about being here now and choosing me. When I wrote “Where Do I Begin”, that was exactly how I felt at that time! I worked on the project for a whole year, and every track is inspired by real changes and experiences.
“Do you reckon there’s room for UK R&B acts in the market?”
L: I feel like there is a great opportunity for UK R&B right now! People have realised ratchet music isn’t everything and substance is welcomed again. Everything recycles… R&B is slowly but surely coming back again.
“Are you touching base with any UK R&B acts?”
L: I still feel like I’ve got a lot of growing to do with my own platform. I’ll definitely be collaborating with a few Brummie artists, and branch out from there. Gambimi and I are working on a tune at the minute.
“Do you have your eyes on anybody else as a longterm goal?”
L: I would love to work with Lady Leshurr! I haven’t seen her on a track with an R&B artist yet. From London – Stefflon Don, Ms Banks and Ella Mai. They really put it on and I wanna really do it for Brum – that’s my goal.
“Sure, we’re locked down, but how are you making sure the music still connects with your listeners this year?”
L: -sighs- Honestly, it’s too early to say. All I can do is keep pushing and keep working with people who believe in me. Fortunately, I have in-house producers so the work won’t stop!
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