Ayra Starr Channels Old Nollywood In ‘Beggie Beggie’ Video Featuring CKay
27 Jan 2022
Directed by Director K, the accompanying video continues Nigeria’s ongoing cultural renaissance. Set against the backdrop of a Nollywood-inspired kickback, the visual explores the songstress’ ongoing grievance with an estranged lover and the extreme hoops one must leap through to gain faithfulness.
Speaking on the visual, Ayra explains – “Old Nollywood has had some of the biggest impact on Gen-Z fashion and style. I thought it would be fun and beautiful to re-create that era and its influence on pop culture as a whole. ‘Beggie Beggie’ is not just a sad song, it’s about a young woman seeing things for what they are”
First appearing on her critically-acclaimed debut – 19 & Dangerous, the track has unsurprisingly become a fan favorite. With Starr’s honey-rich vocals swaying sweetly alongside CKay’s delicate croons, the afropop power ballad is a must add to all playlists!
Check Out Ayra Starr x CKay’s ‘Beggie Beggie’ Visual Up Above!