Britz: An MM Exclusive Interview

We’re joined by a rising force in the Afrobeat scene, Norwegian-Ghanaian artist Britz, who’s recently dropped an electrifying new single, “Ghanaman.” Teaming up with UK Afro-swing heavyweights NSG and Norwegian Grammy-nominated producer Pacify, Britz brings a bold fusion of Afrobeat, highlife, and European vibes that’s tailor-made for the summer.

Packed with energy, cultural pride, and infectious rhythms, “Ghanaman” isn’t just a track, it’s a celebration of heritage, confidence, and connection. Let’s dive in with Britz to talk music, collaboration, and what it means to be a “Ghanaman”:

“Ghanaman” fuses Afrobeat, highlife, and a European vibe — how did this unique sound come together in the studio?

It all started with Pacify — who, for those who don’t know, is one of the best producers in Europe. He managed to find the perfect guitar sample from Ghana, and from there it was easy for me to go and do my bit. When I was done recording we listened back, we both had the same thought: “NSG would be perfect on this.”

Through my team and management, we got in touch with the guys. Not long after, we flew to London to record back in April 2024. We didn’t get to finish the track then, but when NSG came to Oslo for a festival in August, we linked up again and wrapped it. We connected and was vibing, they even learnt some Norwegian during the session. — after OGD, Mojo and Dopes verses, you’ll hear OGD doing the chorus in Norwegian. The process has been a blessed one. 

Was it a conscious decision to make something that felt like a summer anthem?

Prior to this we had been talking about how we should make a tune for the summer, so it had been the intention. But I think it happened in an organic way. We didn’t start the session with “Let’s make a summer banger” it just happened. 

You’re representing both Ghana and Norway — how does your heritage influence your music, and what does it mean to bridge those cultures through sound?

 Being Ghanaian-Norwegian is a big part of my identity, and that naturally shows up in my music. Ghana gave me the rhythm — the energy, the passion. Norway gave me perspective — space, reflection, structure. I don’t see them as two different worlds. I see them as one unique blend.

Whether it’s African percussion mixed with Scandinavian melodies, or lyrics that switch between Twi, English, and Norwegian, I try to make music that feels honest to me. I’m not choosing sides — I’m creating something that celebrates both. That’s how I build bridges, through sound.

The Scandinavian music scene is known for pop and electronic — how has it received your Ghanaian-influenced style? Are you noticing a shift?

 When you drop a track like this with NSG, people take notice — for sure. But I still think Norway is catching up. We don’t have a lot of artists doing this type of sound here yet, and I think that’s why it stands out. Come to think of it I don’t think anyone in the world does what I do. I’m sure the sound will grow way more than what it already has. 

You’ve got a heavy-hitting lineup on the EP — NSG, Stonebwoy, Isah. What was it like working with such a diverse mix of artists, and what did each bring to the table?

This is something Pacify and I have talked about for a long time — making a global project that still represents where we’re from: Norway.

Isah is a brilliant artist and a perfect fit for our story. Representing Norway, it’s only right that I link up with Isah that’s one of the goats in Norway for the project.

Stonebwoy is a powerhouse — having someone of his caliber on the project was huge. His energy, his experience, his presence. His humility and his passion for music was extremely inspiring. Stone has left heavy footprints in the African music scene and he will do more, I am sure. 

NSG are pioneers. They’re legends in Afroswing scene, the amount of bangers? Their legendary choreos and they been making waves for years, and still are. I’ve followed the uk scenes since the times of Sneakbo, Political peak, Ratlin and dem man so I know how NSG has influenced the UK scene. I’ve been blessed enough to be in the studio with all featurings on the project. And that in itself has been an experience. 

The track was produced by Pacify, who’s Grammy-nominated — what was the dynamic like between you two in creating “Ghanaman”?

Pacify is more than just a producer — he’s a real friend, and a key part of my sound. He understands both the musical and cultural sides, and he knows how to bring them together.

He’ll ask things like, “How do you say ‘girl’ in Twi?” — and suggest using that instead of an English or Norwegian word. That kind of attention to detail is what makes the difference. He’s constantly pushing creative boundaries, and I respect that a lot. Big up, Pacify.

There’s a real sense of pride and purpose in “Ghanaman” — what message do you hope fans take from it?

To take pride in your ethnicity. I do. I believe that’s why you feel that sense of pride when listening to “Ghanaman”. Cause it’s genuine. Being in Norway, you sometimes tend to wanna be “way more Norwegian” and I think growing up there were times I didn’t understand the value of being from Ghana. Now looking back I see the immense impact of growing up with Ghanaian songs, dances, values and morals. 

 People have known me as Britz in Norway for a while, but maybe haven’t seen this side of me — the Ghanaian side. This song is a statement: when you hear Britz, you hear Ghanaman.

But beyond that, the message is simple — dream big. Nothing is impossible. The fact that we made a song like this, with NSG, blending three different languages — that just shows how universal music is.

You’ve mentioned wanting to push Ghanaian fusion across Europe — what’s the bigger vision behind your music journey?

I want to tell stories — as someone who’s proud to be both Ghanaian and Norwegian. It’s about embracing the blessing of having multiple cultures.

There are so many people in Europe, and around the world, who are like me — caught between cultures, navigating identity and belonging. I want to reach them. Share our stories. Celebrate the differences and the similarities. And always shine a light on our Ghanaian heritage.

The “Ghanaman” video is out now — visually it’s vibrant and full of energy. What was the vision behind it, and how did you bring the cultural elements to life on screen?

To be honest we kind of had to wing it a bit. The video was shot in London. Planning a video in another country was different but thank God that we have Eirik that is extremely gifted. We knew the video was gonna be cold. 

The cultural elements are the lyrics, it’s the dancing and the movements. I associate Africa with colors and nuances therefore I love the coloring in the outfits as well. 

This was deeper than just a feature — it was a proper link-up, and we wanted the visuals to reflect that.

What’s next for you after this single and the EP? Any live performances or tours coming up?

 Right now, the focus is on dropping more music after the EP. I want to collaborate with more African artists and producers and spend more time in that creative space. I was just in Ghana connecting with great musicians so I believere there are very good times ahead. 

We’ve got shows coming up in Norway, Denmark, and hopefully Ghana this year — but the main mission is to keep creating and putting out new music. This is just the beginning. I have to build this brick by brick like Franklin, lol.