Crack Magazine Launch ‘Three Minutes’ Grant For Aspiring Video Directors!

Elle Evans

By Elle Evans

Elle Evans

26 Aug 2020

Crack Magazine has launched a brand new grant and initiative titled Three Minutes, aimed at aspiring video directors!

Pairing with it’s production company Ground Works, alongside support from Burberry, the BFI NETWORK and audio brand Shure. The project has also received funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020

Three Minutes is an essential new incubator scheme for young directors. It aims to open doors for those looking to break into the film industry by giving aspiring directors a major commission and offering space and support to talent from disadvantaged and underrepresented groups.

Who can get involved?

Applications are open to unsigned directors aged 26 and under, and will be judged by a panel of industry experts (Robbie Ryan, Kaylum Dennis, Oksi Odedina, Theresa Adebiyi, Akinola Davies, Oscar Hudson and more!). Five successful directors will then go on to create a fully-funded music video through the scheme – amazing right?!

The project is an action call for an arts industry challenged by inequality and a lack of funding, with a commitment to fostering a more diverse landscape. Successful directors will be paid the London Living Wage for the entire pitching and production process, each video will have a minimum production budget of £12,000, and a majority of spaces on the scheme will be reserved for BAME directors. It’s an effort to tackle imbalances and bring down the barriers facing many young people in the creative industries, particularly those from underrepresented backgrounds, encouraging inclusivity for a more authentic representation of culture.

What do you need to do?

To apply, aspiring young directors will need to create a short pitch document for an example track selected by Crack Magazine alongside a personal statement and portfolio of 2-3 previous artistic works. The statement will be an opportunity for applicants to convey their creative aspirations, but also to detail barriers they’ve experienced in developing their directing careers whether financial, geographical, due to lack of opportunity or because of prejudice. In the selection and judging process all of these factors will be taken into account to ensure that successful applicants both possess significant artistic potential and will benefit markedly from the scheme.