Rising New Jersey artist GROOVY has released his newest single “jersey luv”, an exhilarating R&B/Jersey Club fused banger that is set to take dance floors by storm. The single draws upon his New Jersey roots whilst also incorporating elements of R&B into the instrumental, brought to life by producer Alejandro. GROOVY is also joined by fellow New Jersey native B Jack$’, who takes the spotlight with a strong freestyle performance.

The single also comes alongside some slick visuals directed Chris Andrade. The video takes viewers on a journey from front row to backstage, showcasing New Jersey talent throughout.

Speaking on the inspiration for the track, GROOVY explained, “My dad was a touring House DJ growing up, which allowed me to experience a unique cultural appreciation for the genre. Artists from around the world would come together to collaborate at my childhood home; witnessing that free artistic expression at such a young age was really special for me. Jersey has a huge influence on the dance/house genre, which inspired me to create music that is fueled by electricity, expression and liberation, all in my own neo-pop, R&B niche way.”

“jersey luv” follows a string of releases from GROOVY including “Platonic,” and the more emotional “Come Around.” GROOVY continues to find success with an eclectic blend of genres, solidifying himself as one to watch in 2023.