12 October 2026
Entrepreneur, visionary, and industry trendsetter, multiplatinum GRAMMY® Award-nominated hip-hop superstar Gunna has announced the launch of his very own record label, SB THE LABEL, in partnership with Atlantic Music Group.
Regarding this moment, Gunna commented,SB THE LABEL represents the beginning of a new chapter for me. It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I’m headed next.
Atlantic Music Group Chairman and C.E.O. Elliot Grainge said, “It’s impossible to overstate Gunna’s influence on this generation of hip-hop and music as a whole. We’re grateful and honored that he’s chosen AMG as his partner to bring this endeavor to music fans.”
The announcement of the label is accompanied by new single “pop it” which arrives alongside an official music video starring American tennis player Coco Gauff. Watch here.