Idris Elba Launches ‘Superdry’ Collection At Boxpark


By Annelle


15 Aug 2016

The successful actor has brought his sense of style to Shoreditch and holds a party to celebrate.

On August 14, a couple of Elba’s fans congregated in Shoreditch to launch his line where he entertained the crowd with a DJ set. A few celebrity guests were at the event such as actors Richard Madden and Sienna Guillory, Robb Stark from Game Of Thrones and Superdry founder Julian Dunkerton

Elba’s combination with the brand continues to succeed as the parent company SuperGroup operationg income reportedly reached the £63. 9 million point in 2o15.

Here’s what Elba had to say about the company last year:

I love clothes. I’m 42 years old now and I wear clothes that I can be comfortable in, that will look good for a long time and that I can wear from set to a dinner party to a club. Functionality and a sense of durability were the key things for me.

Look, I’m no fashion guru, but I think I know how to dress and I think I know what a man wants to look like. That’s all part of being an actor and choosing costumes, knowing how something will make your character look and feel.

The fact that I could actually influence how people dress is a dream.

In 2015 he was named one of GQ magazine’s 50 best dressed British men and was awarded an OBE in January