India Love x PLT
28 Feb 2019
India Love is clearly hitting two birds with one stone #PRETTY.
It’s definitely pretty. The known influencer India Love, with massive 3.8 million following collaborate with the hitmaker Will.i.am, best known for founding and lead member of the hip hop group The Black Eyed Peas.
For the release of her new single, ‘Pretty’. There are definitely some similarities to the hit, ‘One Thing’ by Amerie. Both tracks are influenced by go-go rhythms which will keep you on your feet. The song also gives ‘The Dutchess’ Fergie vibes, especially Will.i.am produced majority of the project. This is the perfect fit for India Love since it’s fun and feel good track.
The ‘Pretty’ track premiered at the opening of the new PLT U.S. Headquarters located in Los Angeles, appearances from Khloe Kardashian, Stefflon Don, Lioness, Ms Banks and Lady Leshuur all gracing the ‘pink’ pretty carpet.
The visuals to match and sporting all-pink-everything, the music video has already had almost 3-4 million hits since its debut late last week and follows on from previous releases including Trouble, Talk Yo Sh!t, and Candy On The Block placing India firmly on the music map.
What are you guys thoughts? Do you want to hear more from India Love or what?