Jesse Royal Reveals Latest Track ‘Rich Forever’ Featuring Vybz Kartel

Amanda Da Great

By Amanda Da Great

Amanda Da Great

17 Apr 2021

With a Sophomore album ‘Royal’ on the way, Jamaica’s Reggae Vet Jesse Royal reveals his latest track ‘Rich Forever’ featuring dance-hall superstar, Vybz Kartel!

With Iotosh on this track’s production, ‘Rich Forever’ commences with the sound of deep keyboard notes before Royal’s vocals proceed to add an expressive twist to the instrumental that is built up through the rhythmic beat and orchestral sonics, followed on by guitar strings. Vybz’s fast-flowing verse also fuels the track and bounces off Royal’s cooler, laid-back delivery. Strong elements of Reggae push through and serve as evidence of the musicians’ artistic style, but there are also subtle trap-like undertones (specifically in the beat-tempo) that add variation to the song.

Lyrically, the artists put out a conscious, but optimistic message relating to the re-gaining of generational wealth, and re-defining what it means to the people and audience who connect with this song. Evidently, the duo utilises a sound tailored to the islands, whilst making it contemporary and fit for communicating an important concept related to prospering in the long run.

Take A Listen To ‘Rich Forever’ Above | Pre-order/save Jesse Royal’s Upcoming Sophomore Album Here