Posing as one of the UK’s most pioneering artists, Kano, has just announced the launch of his brand new white rum named, Duppy White.

Joining forces with Duppy Share Caribbean Rums, Kano both created and founded their first 100% Jamaican Rum. With the aim to capture a part of his life when he was growing up and travelling between both London and Jamaica, Kano was extremely hands on with creation, even down to the taste, design and meaning behind it. Going back to his family’s home in Brownstown, Jamaica, Kano was able to further refine the flavours he wanted to encapsulate.

Speaking on the launch Kano commented, “For me, whatever I do has to be the real deal. This drink comes from me. This is my life, my family’s story inside this bottle, and wrapped around this bottle. This is something I believe in and genuinely love as a product. That was a major thing for me, creating something that I would like to buy myself, drink myself. I’ve been going out of my way to test it with family members and friends to see if they feel the same. People really, really enjoy it. Some people that don’t even drink rum, or it’s not their thing – they drink it and they’re a fan. It’s been a fun experience getting friends and family and peers to taste it. I can’t wait for the whole world to get their hands on it.”

You can check it out here.