Setting out to re-define the conventional qualities that characterise Alt-Pop and RNB, London via California native, Loc, has unveiled his latest track What Have We Done, and accompanying this passionate offering, are heart-rendering visuals, putting the artist in main character mode.

What Have We Done commences with groove-rich acoustics, which the singer uses to unleash an emotive set of lyrics that float between delivering bars in a sing-song style rap, and melodising them using his rich vocals.

The video concept illustrates Loc in an individualist, lone-wolf state following the events detailed in What Have We Done; with the artist not holding back his talent as he verbalises the lyrical content in an array of spacious settings – putting himself at the centre of focus.

Taking influence from the likes of Loyale Carner and Ed Sheeran; it’s evident Loc can utilise such inspirations to formulate his own, unique sound, that listeners will recognise as a signature ‘Loc’ sound, with any releases he proceeds to unveil in the coming future.

Watch The Video Above! | Stream Loc – What Have We Done on All Platforms