Louis Culture Returns With ‘Grime’ Video
8 Nov 2022
South London artist Louis Culture has returned with a new single ‘Grime’, an upbeat and bass-heavy offering that demonstrates his versatility. This latest single will feature on Louis’ upcoming debut EP ‘When Life Presents Obstacle’, out 25 November via Different Recordings.
‘Grime’ sees the 24 year old adapt his unique sound with elements of electronic funk and house. The bounce of the Karma Kid-produced beat is paired with a suave flow and for the first time, sung vocals from Louis. “On one hand when I hear the beat I hear Dilla and Kanye, then on the other hand it’s Kaytranada meets Jungle,” he comments. “Karma Kid and I made this around 2 years ago but for a long time it was just the chorus. I feel like I only just found the right words to say this year. Feel like it took some more living.” The beat switch halfway through the song does not overshadow Louis’ talent, as he continues his romance-tinted bars on this mellow portion of the song.
The retro visuals for ‘Grime’ see Louis and friends take to a karaoke session in a sweaty bar. As drinks flow, he parties through the night having a good time with it ending on a bus as he rides out the come down of all the fun from the night before.
‘Grime’ follows on from the previously released double a-sides ‘Twiss / Can’t Deny’, and “7AM” ft. BAWO that warmed up fans for the release of his debut EP When Life Presents Obstacle out at the end of the month. More than ever, Louis taps into his ability to storytell allowing listeners in on his journey thus far. The beauty lies in its relatability, authentically expressing his struggles as he transitions through his adolescence into adulthood, openly speaking on the grind of coming from a working-class background and trying to make ends meet as an independent artist. “Intimacy is a key theme on When Life Presents Obstacle, the sense that I’m bringing the audience closer into the things on my mind and what I’ve been through” Louis explains. However, where there is Yin there is always Yang on this project and Louis does not shy away from experimentation, collaboration and having fun – a balancing act he has been able to perfect not only lyrically but in energy too. With redefined focus and newfound purpose, this project is set to harden his stance as a rising contender in the UK alternative rap scene.
Louis Culture is the compelling, genre-bending artist who has made his name known in London’s burgeoning underground scene through a number of releases. This includes 2016 debut single “Don’t F Up Louis”, 2017’s “Culture For 17” and 2018’s “Local,” each of which have garnered thousands of plays across all streaming platforms and support from the likes of Complex, TRENCH, NTS and more. His rise to attention has coincided with that of his crew, Elevation Meditation, containing p-rallel, Lord Apex, Finn Foxell, Ric Reefer and Xav. With his brothers in arms, Louis hosted a stage at Boiler Room’s first annual music festival in 2019, sold out their first headline show at London’s Lyric Theatre in 2017 and performed alongside Lord Apex at slowthai’s first London show in the same year which was then followed by the release of his debut EP Smile Soundsystem in May 2020. With an eclectic sound, thoughtful lyrics and a loyal squad behind him, Louis Culture is on the cusp of great things, for himself and for London’s music and culture scenes at large.