Mastermind Shows us Around His Ends for Wray & Nephew’s Latest Episode of ‘Mad Ah Road’

Elle Evans

By Elle Evans

Elle Evans

5 Jul 2021

Last week, Wray & Nephew launched a brand-new series using freestyle and documentary content to showcase its favourite artists and the ‘villages’ that raised them. The first episode spotlighted Birmingham’s very own M1llionz, who showed us around his ends, showcased his Jamaican roots, and shared raw and authentic stories about his upbringing.

This week, they’ve touched down in Manchester to follow one of the UK’s rap pioneers, Mastermind, as he takes us on a tour of his favourite go-to spots, where he writes his cold rhymes and spotlights the key people in his community that made him who he is today.

Known for his wavey and effortless approach to music, with singles such as “Wave Time”, “War” alongside OFB’s Bandokay, “New Drip” with Mitch and many more behind him, Mastermind has become a staple name within Manchester’s music scene. Showcasing his versatility over the years and collaborating with some of British Rap’s most praised names, the Rochdale native has proven a force to be reckoned with.

Kicking off the episode with his signature infectious flows and butter-like melodies, Mastermind brings us to Quality Street Records in Rochdale where he touches on his creative process and introduces us to label owner, H. Next, we’re taken on a trip to the Manchester community staple, Carlton Singh Store. And closing out the episode, Mastermind heads to A&D Caribbean Takeaway, the only Jamaican spot in his ends.

Throughout the episode, you can find various community members sharing how proud they are of Mastermind and how far he’s come over the years. At every stop within the episode, you can see how important Mastermind’s community is to him and the impact Rochdale has had on his career. “It’s good to get out the hood, but not good to forget the hood. You always need to remember where you’re from.”

Watch the full episode of Mastermind’s ‘Mad Ah Road’ with Wray & Nephew above!