Nippa Returns With New Track And Video For ‘Where They At’

Joe Simpson

By Joe Simpson

Joe Simpson

6 Oct 2022

Rising singer and songwriter Nippa returns with brand new single and video ‘Where They At’.

The new single, produced by Show N Prove (Nines, Potter Payper) is a further display of the unique and distinctive sound that has quickly earned Nippa a stamp of approval across the UK. R&B in sound and rap-adjacent in its content matter, Nippa’s smooth vocals flow effortlessly over a nostalgic-yet-futuristic beat – impressively blending his influences and environment in a way that reflects his fierce commitment to authenticity. The Faces-directed video is true to Nippa’s style and sees the North-Londoner in his element, in his hometown surrounded by his family, friends and community.

The new offering lands in the wake of a defining last twelve months for Nippa, who began turning heads last year with the release of ‘Situation’, his biggest and most notable track to date. 200,000+ video views later, Nippa has shown no signs of slowing down. With a coveted support slot on Craig David’s UK Arena tour, opening up for US rapper Blxst at his headline show, and an All Points East debut under his belt, Nippa is proving that he is becoming an exciting prospect for UK music.