$NOT Unveils Moving Visuals For ‘Life’

Amanda Da Great

By Amanda Da Great

Amanda Da Great

3 Apr 2021

Deriving from his 2020 album ‘Beautiful Havoc’, Florida rapper $NOT has unveiled moving visuals to accompany the track ‘Life’.

‘Life’ begins with an eerie intro that is intended to ease listeners into the track’s production, as a deep-bass drop follows to kick off the beat along with layered, melodic tones of the song’s hook. $NOT proceeds to elevate himself on this instrumental with an expressive but mellow flow, consisting of lyrical content that taps into the rappers personal life – revealing a side to him built upon vulnerability and emotion, that his audience would have an appreciation for.

The music video, equally telling of the rapper’s artistry, commences with a shot picturing a dark sky illuminated by lightning strikes; whilst $NOT remains cooped up under a hoodie in his home before he presents himself in a bright, spacious natural setting.

Throughout each frame, there’s a huge play on the striking contrast between dark and light; intended to represent the ups and downs of the artist’s internal feelings, which many will realise they may relate to, upon watching the visual play out.

Watch The Music Video Above! | Stream $NOT – ‘Life’ on All Platforms