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Reuben Aziz Releases Deluxe Version of Debut Project

Danielle Holian

By Danielle Holian

Danielle Holian

17 Jan 2025

London-based singer-songwriter and producer Reuben Aziz has firmly cemented his place as a dynamic new voice in music. Hailed by Wonderland Magazine as “your new favourite R&B artist,” the Southampton-born artist’s unique sound and unwavering consistency have captivated listeners worldwide. Now, Aziz is back with the deluxe edition of his debut project, How Did We End Up Here, released on January 15, 2025—a body of work that showcases his growth and artistry.  

The making of the deluxe project was a meticulous and transformative process for Aziz, who began with a shortlist of 50 potential songs. Among the highlights of the deluxe edition is the highly anticipated single ‘Stick Around’ a track that generated significant buzz since being teased last year. Accompanied by a compelling music video, the song delves into themes of loyalty and disconnection, with poignant lyrics like “Why the hell would I stick around?” echoing the emotional core of the project.  

Other standout tracks include ‘More’ a slow, melodic reflection on trust and the tension between honesty and peace. With lines like “Would you hate me if I said I need more?” the song invites listeners to contemplate the complexities of loyalty and self-awareness.  

Aziz’s journey into music began at the age of ten, when he started writing his own songs. A self-taught vocalist and guitarist, he later taught himself production, refining his skills to create the versatile sound he’s known for today. His influences span decades, from 90s legends like Tupac, The Fugees, and DMX to modern icons like Pharrell and Frank Ocean.  

Originally on a path to becoming a professional basketball player, Aziz chose to follow his passion for music full-time, moving from Southampton to London, where he immersed himself in the vibrant music scene.  

Since the release of the original, How Did We End Up Here, in September 2024, Aziz has expanded his audience through a viral On The Radar freestyle, as well as a sold-out headline show at The Grace in London. Sharing the stage with fellow artists Proph and Odzmoney, Aziz showcased his ability to seamlessly blend collaboration with his signature sound. Viral TikTok freestyles and appearances on Balamii Radio have further amplified his reach, earning him a devoted and growing fanbase.  

Aziz also joined Artemas on their UK and European tour, where his performances combined tracks from his discography with soulful covers. His live shows demonstrate not only his vocal agility but also his skill in connecting with audiences, whether in intimate venues or larger stages.  

The deluxe edition of, How Did We End Up Here, is more than just an addition to his debut—it’s the culmination of Aziz’s artistic vision. The project closes with raw, reflective lyrics about the connections that have shaped his journey: “You were there when I was broke when I had nothing to show.” These tracks reveal a vulnerability that resonates deeply with listeners, showcasing the emotional honesty that sets Aziz apart.  

Reuben Aziz’s persistence, talent, and individuality continue to pave the way for his rise in the music industry. With the deluxe edition of, How Did We End Up Here, he has delivered a project that not only solidifies his place as a rising star but also sets the stage for what’s to come.  

As listeners stay on for the ride, one thing is clear: Reuben Aziz is here to stay.

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