TikTok Teams Up With Mixtape Madness To Launch The #TTFreestyle!

Elle Evans

By Elle Evans

Elle Evans

19 Aug 2020

Here at Mixtape Madness, we are really excited to launch the #TTFreestyle in collaboration with TikTok, the leading destination for short-form video to celebrate the growing rap community in the UK!

The hashtag #TTFreestyle challenge calls on emerging and established artists to showcase their freestyle skills by posting a 30 second – 1 minute video rapping over an instrumental/beat on a topic of their choice. All artists are encouraged to have fun with their freestyles and experiment with TikTok’s interactive product filters. With the likes of Dizzee Rascal, Rushy, Chris Cash, Lost Girl and Raksu already getting involved – we can’t wait to see what freestyles you have in store!

Struggling for inspiration? There are also several other musical creators on the platform, including Tinie Tempah who started #TinieSlimeSunday freestyle sessions during lockdown, alongside Hellovicco, James Samuels and OS Certi.

Joel Duncan, the Creative Strategist at Mixtape Madness commented; “I’m delighted to get this off the ground. We’ve always been about breaking new artists and empowering the younger generation, so we’re delighted to be partnering with TikTok and tapping into their incredibly diverse pool of talented artists.”

Toyin Mustapha, the Music Content and Artist Partnerships at TikTok said; “I’m really excited to see this hashtag challenge come to life among the UK rap community, with the help of the talented team at Mixtape Madness. TikTok is home to a truly diverse community of artists, all using it in their own way as a stage for creative expression. Dizzee has set the bar high already and we can’t wait to see how this takes off”