7Wallace and Mass Appeal Records Join Forces For Strategic Partnership

Idris Elba‘s multi-faceted record label and creative collective 7Wallace has joined forces with Mass Appeal Records for a new strategic partnership. The two entities look to come together to champion hip-hop and cultural storytelling.

The partnership comes after last year’s collaboration on Slick Rick’s album, ‘VICTORY’, which saw collaborations from the likes of Nas and Giggs, as well as a 30 minute film about the release. Both parties aim to take their creative ambitions up a level through music, media, and live experiences.

Rachel Prager, Head of Music at 7Wallace, states:

“The synergy between 7Wallace and Mass Appeal is clear – we have a shared respect for rap culture, for legacy, and for doing things with integrity – which makes them the right partner as we enter this new era. Every release in this next phase is intentional; we will honour the foundation and longevity created by our UK rap pioneers, while also capturing the raw, grassroots energy of the scene. We’re investing in artists who shape culture.”

Peter Bittenbender, CEO of Mass Appeal, added:

“Working with Idris and the 7Wallace team on Slick Rick’s VICTORY was an amazing experience and a powerful example of what can happen when there’s true creative alignment. The collaboration reflected a shared commitment to honoring Hip Hop legacy while presenting it on a global stage. We’re thrilled to extend the partnership and build on that foundation, supporting more music from across the pond and helping to amplify an exceptional slate of talent and creative projects.”