Abercrombie & Fitch and NFL Announce Official Fashion Partnership

The National Football League and Abercrombie & Fitch announced today a multi-year partnership naming Abercrombie & Fitch as an Official NFL Fashion Partner, a first for a league sponsor.

Building on the success since launching licensed NFL products in 2022, Abercrombie’s aim is to redefine fan style through a fashion-first lens in partnership with the NFL.

By pairing athlete-led campaigns and player-designed apparel with a lifestyle assortment, Abercrombie will help blur the line between outfits worn during game day arrivals and everyday wear for both female and male fans as well as for players.

In addition, Abercrombie will activate across NFL tentpole events, including select NFL international games and within its retail locations worldwide.

The partnership demonstrates the league’s ongoing efforts to grow its fan base, especially with female fans. With women making up to close to half of the league’s fans, fashion and sports are intersecting in new ways to provide them with options to showcase their fandom authentically on game day.

The campaign, featuring Christian McCaffrey and CeeDee Lamb, highlights how fashion and fandom are converging in new ways for players and fans alike.

Men’s and women’s apparel, including hoodies, sweatshirts, t-shirts, outerwear, and accessories representing all 32 NFL teams, is now available in select Abercrombie stores and at Abercrombie.com.