Asda Selling Hidden Gucci Clothes For £12 In Stores

Jesse Williams

By Jesse Williams

Jesse Williams

26 Nov 2021

Savvy shoppers may find an unlikely bargain shopping in UK supermarket Asda, with £4,000 Gucci items on sale for as low as £12.

While most Asda shoppers wouldn’t expect to find the Italian fashion house during their weekly shop George at Asda announced it will be selling a wide range of hidden pre-loved Gucci items across its stores.

To keep away pesky resellers and generally greedy people Asda has confirmed no one knows where the designer items will be, with staff hiding the treasures.

The stunt is being run in association with vintage wholesaler PreLoved – the supermarket’s sustainability partner and coincides with the UK release of House of Gucci staring Lady Gaga and Jared Leto.

Steve Lynam, managing director of Preloved Wholesaler LTD said: “Our partnership with George at Asda is one that we are extremely proud of, so we’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.”