Barcelona FC And Spotify Announce Long-term Kit & Stadium Sponsorship That Will Change The Camp Nou’s Name
16 Mar 2022
Barcelona have announced a groundbreaking sponsorship deal with music streaming giant Spotify.
The deal will see the Spotify logo appear on the front of the men’s and women’s team shirts for four seasons beginning in 2022/23.
Controversially the iconic stadium the Camp Nou will be rebranded as “Spotify Camp Nou” the first time in the clubs history.
The deal represents a huge swing in the clubs philosophy having refused to even have a shirt sponsor until 2006.
Described as a “first-of-its-kind partnership for the club in bringing the worlds of music and football together” and will “see the pair working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world”.
Alex Norstrom, chief freemium business officer at Spotify said: “From July our collaboration will offer a global stage to artists, players and fans at the newly-branded Spotify Camp Nou.”