Beats and Kim Kardashian Celebrate Individuality With New Beats Fit Pro Collaboration

Joe Simpson

By Joe Simpson

Joe Simpson

11 Aug 2022

Beats and Kim Kardashian have announced the first-ever custom collaboration for Beats Fit Pro, the brand’s latest true wireless earbuds. “Beats x Kim” will be available for purchase onlineTuesday, August 16, and in stores onWednesday, August 17.

“Beats x Kim” sits at the intersection of fashion and functionality, with high-quality tech outfitted in Kim Kardashian’s signature minimalistic aesthetic. The reimagined Beats Fit Pro comes in three neutral colours: Moon (light), Dune (medium), and Earth (deep). Versatile hues and the innovative wingtip design provide a secure fit to seamlessly transition through the day’s activities, from the gym to the office and everywhere in between. Equally designed as a statement accessory, users can express their identity through colour by creating monochromatic or contrasted looks.

“I wanted to break away from the idea that headphones have to be colourful to make a statement,” said Kim Kardashian. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”

“Kim brought her signature minimalist style to the first ever Beats Fit Pro custom headphones,” said Eddy Cue,Apple’s senior vice president of Services. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous colour palette to music fans and fashion lovers alike.”