British Brand Fera Spotlights The Joys Of Outdoor Cooking In Limited Edition Summer Capsule

Harvey Marwood

By Harvey Marwood

Harvey Marwood

28 May 2024

An ode to British living and outdoor cooking, London brand Fera has today unveiled their upcoming food-themed capsule collection. Titled “Outdoor Garments for Chefs,” this three-part, very limited edition capsule lands in addition to British brand Fera’s SS24 offering – developing on their Poacher Gilet with an all-black, detail and pocket-laden take on the popular silhouette, organic cotton Outdoor Chef t-shirt and the coveted Chip Butty Cap. 

“Fera is our love letter to the British outdoors. In recent times the outdoors has become all about conquering nature in a lava-repellent jacket that has forty-two pockets. It’s all distances, altitudes and getting through it in record times. But our outdoors is so much more than that.

It’s not something to battle against. It’s a rich tapestry of culture. A place to have a good time. To lose yourself in. Have your hike but drive a vintage Range Rover to get there, cook lunch over a fire, chat to the old local who warns you about the big black cat, and get a round in the local pub. This is the real British outdoors.

Designed with a refined and rugged style, Fera is for the wild and the streets, made for wading through bogs at dawn and Soho’s finest establishments at dusk. We want to give back to nature wherever we can. We donate 3% from every order to conservation projects that are helping to protect our wild.”

Each piece from the new collection has been designed with purpose down to the smallest detail.

Food just tastes better outdoors, and to launch this limited edition capsule we have teamed up with chef Thomas Straker AKA the king of butter. We sent him out into the wild, fishing a chalk stream river to catch his lunch before cooking it over a fire.”

The new collection consists of three items:

Poacher Gilet – Chef Edition – £160 – S-XXL
Outdoor Chef Organic Cotton T-Shirt – £50 – S-XXL
Chip Butty Cap – £40

The collection goes live via Fera on Wednesday June 5th.