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Budweiser To Give All Its Extra World Cup Beer To Winning Country

Jesse Williams

By Jesse Williams

Jesse Williams

22 Nov 2022

Budweiser has announced that it will give all the alcoholic beer it cannot sell in stadiums in Qatar to the winning country of the tournament.

The disgruntled beer makers, who reportedly pay FIFA $75m (£63m) to sponsor the World Cup, were forced to change marketing plans after a last-minute decision to ban the sale of alcohol at Qatar’s World Cup stadiums just two days before the event kicks off.

Budweiser announced the beer would go to the winning side with a tweet saying: “New Day, New Tweet. Winning Country gets the Buds. Who will get them?” and a picture of a large quantity of beer in a storage warehouse.

With the relationship between the two severely strained media outlets have suggested that Budweiser will look to sue FIFA for breach of contract.

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