Central Cee takes over ComplexCon 2025 with immersive Syna World installation

UK rap superstar Central Cee and his viral streetwear brand SYNA World took over ComplexCon 2025 (October 25–26, Las Vegas Convention Center West Hall) this weekend, showcasing a series of new collaborations.

While Central Cee delivered a live performance on Sunday, October 26, joining a lineup that includes Young Thug, Ken Carson, and 2hollis, SYNA appeared as a creative force, curating an immersive branded booth experience and showcasing three new collaborations. 

At the heart of Central Cee’s SYNA World ComplexCon presence was a fully immersive booth built around the concept of travel and cultural exchange. The installation celebrates Central Cee as a true UK export, connecting British identity with global influence. The booth’s design and colour palette are inspired by the old Great Britain and Northern Ireland passport, rendered in a deep burgundy hue that defines both the environment and the limited-edition products within it.

Speaking to Complex, Cench explains, “It’s the color of the old British passport. The new ones are dark blue, but I wanted to take it back to its original color… That maroon, burgundy color was cold, I thought.”

The installation showcases the following:

G-SHOCK –  a chance to get eyes on the origin point for the booth’s burgundy colour-way.

Nike – A sneak preview of Nike x SYNAWORLD part 2

BAPE® x SYNA World x Spotify – The first glimpse and select items from the next chapter of Spotify’s partnership with BAPE®, for which Central Cee serves as Creative Director.

A limited-edition SYNA product – available exclusively in the ComplexCon space.

10 signed “Cant Rush Greatness” vinyls-  available for 10 lucky SYNA NFC Card holders.