Central Cee’s Syna teams up with G-Shock for iconic limited edition collaboration

This weekend, G-SHOCK announced their linkup with West London-hailing star Central Cee, blending timeless toughness of the 6900 with Syna’s signature style in a highly speculated collaboration.

Officially dropping in November, the limited edition piece merges the style of the chart-topping rapper with the enduring durability G-SHOCK is known for.

This official collaboration between Syna and G-SHOCK sees Central Cee reimagine the bold 6900 model, a personal favourite of his own. Fresh off a sold-out world tour, his design draws inspiration from a life in motion, featuring a deep Bordeaux red that nods to old British passports, now reworked onto the iconic 6900 silhouette. The watch also features the instantly recognisable Syna logo engraved on the case back, with another logo revealed on the dial when the backlight shines, adding a subtle yet striking signature touch to the timepiece.

“I’ve rated G-SHOCK from day one. The 6900 is my go to. I wear it most days.” says Central Cee.

“Fans have been waiting on tenterhooks for this, and we’re excited to unveil the next stage of our partnership with Central Cee through his Syna brand. He embodies everything G-SHOCK stands for – resilience, creativity, and shaping culture – and he’s now telling his own story through an icon he’s worn since childhood: the 6900.” – Jonny Erazo, Head Of UK B2C Marketing, G-SHOCK