Certified Letter Boy Team Up With Dave’s Hot Chicken For New Collection

The nation’s most in-demand tattoo artist, Pablo Gutierrez, known as Certified Letter Boy, and chicken joint Dave’s Hot Chicken have announced they are joining forces to create a limited-ediition capsule collection.

Consisting of hoodies, t-shirts and caps with just 250 being made, the items feature an exclusive design of Gutierrez’s which sees his famous Grim Reaper lauding over a flaming cauldron of hot chicken.

The collection is only available at an exclusive pop-up shop at Dave’s Hot Chicken’s Shaftesbury Avenue site on the 5^th March. Available from 6:30pm and it’s first come, first served, so get there fast before the collection is all gone.

Announcing the limited-edition capsule collection, Pablo Gutierrez aka Certified Letter Boy said: “Dave’s Hot Chicken’s ‘Reaper’ is their hottest flavour—you even have to sign a waiver just to eat it. That felt like the perfect visual metaphor for this collab. Before people get tattooed, they usually get a little stressed, and they have to sign a waiver too. It’s a whole experience. I actually ate the ‘Reaper,’ and trust me, it’s no joke.”

“I love a collaboration that feel a little unexpected. The world is full of collabs no one asked for, just for the sake of it. This one felt fun and different. I’m really grateful to be working with Dave’s—it’s a powerhouse brand that’s set to take over the chicken scene worldwide.”

Keyana Mohammdi, Marketing Director, Dave’s Hot Chicken, said: “We’re always looking for new and exciting ways to bring Dave’s to life. This capsule collection perfectly embodies the grittier side of our brand, giving our customers and the fashion set alike a new way to bring Dave’s approach to life into their every day.