Elton John launches groundbreaking sparkling 0% Blanc de Blancs, made for celebrating

Elton John has launched a groundbreaking new premium non-alcoholic drink brand, Elton John Zero – a sparkling 0% Blanc de Blancs, built on the belief that time spent together should feel good, in the moment and the morning after.

Created for people who live life to the full, it brings a touch of sparkle to every occasion – from intimate nights in, to big nights out and everything in between. Elton John Zero Blanc de Blancs is a premium alcohol-free sparkling wine made exclusively with Chardonnay grapes grown in Northern Italy.

Elton and David are renowned for their love of entertaining and bringing people together and with Elton John Zero, there is finally a 0% option they’re proud to serve in their home, that will bring the same sense of occasion to yours.

Elton John says, “Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion – inviting everyone to raise a glass, savour the sparkle, and share in the timeless celebration of togetherness. 

Elton John Zero Blanc de Blancs is an elegantly elevated interpretation of a traditional Sparkling, with all the finesse of a classic Blanc de Blancs. For the design, I wanted it to feel deeply personal and timeless, so we paired my E Star iconography with a rich blue backdrop – one of my signature colours. Blue has always symbolised calm, depth, and creativity for me; it’s on the cover of my Diamonds – Greatest Hits collection, and it’s fast becoming the colour of choice for sophisticated, non-alcoholic experiences.” 

David Furnish says“I once owned a champagne bar in Las Vegas called Fizz, a place designed for laughter, music, celebration, and those unforgettable moments shared over a glass of something special. Champagne has that magical ability to elevate every occasion, and when Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration . Our Elton John Zero non-alcoholic Blanc de Blancs does exactly that.” 

Elton John Zero Blanc de Blancs will be poured at some of the UK’s leading establishments, including The River Cafeì in Hammersmith and Lilibet’s in Mayfair. It will also be available nationwide at Sainsbury’s and online at www.eltonjohnzero.com, priced at £10.00