Footasylum and Nike Champion Rising Voices in London-Led Campaign featuring TKandz & RB 

Footasylum and Nike have joined forces to spotlight the voices shaping London’s music scene right now, in an all-new campaign that puts Nike’s Spring ’26 apparel and the Air Max Moto front and centre alongside the visionary talent that embodies the same momentum. 

Leading the campaign is Nigerian-British rapper TKandz (Ayotomiwa Akande), who, rooted in Essex and now based in London, is one of the fastest-growing talents in UK rap – an artist whose undeniable drive has earned him a rapidly growing fanbase and a reputation as one of the capital’s most exciting emerging voices.

Taken from his breakthrough track, ‘Now or Never’, the tagline says it all: “If I could do it, then why can’t you?”, capturing the same essence of self-belief and perseverance that the Footasylum and Nike campaign offloads.  Shot across Godmayes and Ilford before pulling back to reveal the London skyline, the visuals mirror TKandz’s own journey, documenting the progression from foundation to future, channelling the tension between hunger and restraint whilst seizing every opportunity presented to you as and when. 

With the campaign reinforcing the shared narrative of momentum, risk and self-belief, it arrives at the same time as TKandz’s latest release ‘Now or Never II’ featuring Lil Baby, a pivotal moment in his continued progression and success.  

At the centre of it all sits Nike’s Spring ’26 apparel and the Air Max Moto, which is built for movement and styled for the city. 

The TKandz chapter has launched, but this is only the beginning. Southeast London Grime artist RB joins the story on 11th March, bringing his own raw, grassroots perspective to the campaign.