Footasylum Tap NDotz and 163Margs for Nike Campaign

Footasylum have teamed up with two of the brightest UK Rap talents, NDotz and 163Margs to create a cold freestyle for their latest campaign. This initiative focusses on Nike’s P-6000 footwear range as well as Nike Running.

Typically associated with the North West region of England, the ‘tech sport’ and its mix of technologically advanced athletic wear coupled with a growing presence in streetwear has seen the style travel further south in the UK. Footasylum is tapping into this, using these up and coming artists who embody London culture and the streetwear that comes with it.

Both NDotz and 163Margs link up effortlessly on this freestyle, demonstrating why they are so hotly tipped to reach new heights in the rap game. The pair also had influence on their styling for the video, dressed head to toe in Nike and exhibiting their functional yet fashionable designs.

In an already successful career still in its infancy, NDotz has managed to engage a global audience, collaborating with the likes of Flo Milli and Sexxy Red in the process. 163Margs meanwhile is famed for his authenticity, shining on freestyle platforms ‘Plugged In’ and ‘Daily Duppy’, as well as linking up with Drill heavyweights Digga D, Blanco, and Bandokay amongst others. This duo encapsulates what this campaign is all about – high quality that rises above the noise.

Footasylum seeks to use TikTok and other forms of social media to amplify the storytelling and artistic direction for this campaign. With two of the best in the UK underground right now playing starring roles, there is no doubt that this release will resonate with Footasylum’s audience.