Harry Pinero, Avelino Co-Found Football Agency

Presenter Harry Pinero and UK Rap heavyweight Avelino have joined forces with football entrepreneur John Loaiza to co-found football agency Nexus Football Group.

Nexus Football Group aims to uplift their clients on and off the pitch, seeking to reshape the future of athlete representation. They are also teaming up with the University of Cambridge to track health data using wearable technology.

Avelino states on the project:

“Football changed my life long before music did, but I’ve seen first-hand how the system can miss incredible talent simply because it doesn’t fit the usual mould. Nexus Football Group is here to change that by creating space for new voices, new stories, and new legacies.”

Harry Pinero added:

“Nexus Football Group was born from a shared belief between me, Avelino, and John that football is a true global platform for change, identity, and opportunity. Coming together as a team with deep roots in culture, community, and the game itself we are reshaping football representation.”