Loading...

iann dior Unleashes New Single ‘LIVE FAST DIE NUMB’

Joe Simpson

By Joe Simpson

Joe Simpson

9 Jun 2022

Today, multi-platinum selling and chart-topping recording artist iann dior releases his new single and accompanying video for “Live Fast Die Numb.”

Produced by the legendary John Feldmann (Blink-182, Avril Lavigne, 5 Seconds of Summer) and Mark Schick (Dua Lipa, Noah Cyrus, JP Saxe), the anthemic record demonstrates dior’s ability to channel his vulnerability through his music. The track showcases the wide scope of dior’s talent, as it leans into alt-pop with a punchy guitar loop and a pop punk-inspired drum beat while still embodying elements of rap and hip hop. The track is accompanied by a music video directed by Clyde Munroe that echoes this vulnerable sentiment, with iann reflecting on a younger version of himself.

dior most recently released his latest album on to better things. The album showcases his musicality, tapping into his alt-pop/rock sensibilities on tracks like “obvious,” which dior performed on Jimmy Kimmel Live! with Travis Barker, while still maintaining his capabilities as a rapper on trap influenced tracks like “i might” and “v12” ft. Lil Uzi Vert. The album has amassed over 180+ million streams and upon release landed as the lead album on the “New Music Friday” roundup on NPR’s “All Songs Considered” Podcast, who praised dior for “making a run at world domination with a seamless, genre-blurring mix of guitar rock, pop and rap.” The album received additional critical acclaim from Rolling Stone, Pitchfork, and NME, who hailed the project a “a bigger, more confident statement, and a perfect ode to the evolution of pop-punk.”

Previously, dior earned a Billboard Hot 100 #1 for his feature on 4x Platinum hit “Mood” with 24KGoldn, which spent 33 weeks inside the Top 10 and has amassed over one billion audience spins at radio and over career 3.7 billion streams. He added to his accolades 2 VMA nominations for Song of the Year and Best Collaboration, Billboard and iHeart Radio award nominations, four RIAA-certified gold singles, and collaborations with everyone from Travis Barker to Clean Bandit to Lil Baby. With all of these achievements under his belt, iann dior has become a genre-agnostic force to be reckoned with in pop music today. 

Tags: