Iconic Culture Brand Rizla Partner With Independent Brewery Laine For RIZLAINE+ Collection

Iconic culture brand Rizla have partnered with independent brewery, Laine, for their brand new RIZLAINE+ collection.

Bringing together alternative culture and community, the new collaboration is a celebration of a shared ethos highlighting this culture for today’s generation in an otherweise fractured global society.

To celebrate the collection, Rizla and Laine have produced a short skate film, Rollin’ starring Have A Gd Trip, who embody the community spirit of the collaboration as they make their way through Laine’s hometown of Brighton. Link to to watch it here in landscape, and here in portrait. 

The RIZLAINE+ collection includes:

Rollin’ Pink Grapefruit Lager sold in cans online and on draught 30+ pubs in Brighton, London and Birmingham.

Limited edition skateboard, zippo lighter + varsity jacket featuring rollin’ inspired illustrations ranging from flaming dice, to rolling skulls and hamsters in wheel

“Brighton is all-about its ever-constant openness and acceptance of people, and that’s what Laine are all about”, said Jenny King, Senior Marketing Manager at Laine. “We simply want to bring different groups of people together to share moments. Rizla has a deep heritage of being a brand that does just that.”

All the merch can be found here