JAŸ-Z 30 Comes to Life With Immersive London Pop-Up

Starting 27th August, an exclusive JAŸ-Z 30 pop-up experience is coming to London at UMusic Shop Camden, celebrating JAŸ-Z’s highly anticipated upcoming shows at Tottenham Hotspur Stadium on 4 and 5 September.

Open 11:00-19:00 every day, fans will have the opportunity to discover and purchase a curated range of limited-edition merchandise created specifically to mark this milestone moment in London: Armand de Brignac and The Book of HOV: A Tribute to JAY-Z book by Assouline.

The pair of shows follow the record-breaking, JAŸ-Z 30 run across three nights at Yankee Stadium in New York City that featured Beyoncé, Alicia Keys, Usher, Eminem, Nas, Pharrell Williams, Rihanna, Slick Rick, Fat Joe, Jadakiss, Teyana Taylor and many more. 

An array of London’s finest DJs will also take over the decks from 17:00 to 19:00, bringing an energetic soundtrack to the evening with sets from some of the city’s most celebrated names, including DJ Target, DJ Manny Norté, DJ Semtex and DJ Esi.