JayO Drops New Single ’22’
2 Mar 2023
North London native and rising star JayO has dropped his new single, ’22’, accompanied by a smooth visual directed by Charlie Rees. The track has already achieved viral success prior to its release, as JayO has put himself on the map as an artist with big ambitions this year.
The single encapsulates why the artist is so hotly tipped, combining a laid-back instrumental with a strong vocal performance and strong lyricism. JayO pines for his love interest, pondering if their love could be ‘Kim K and Kanye crazy’. The artist is able to combine musical styles from a multitude of inspirations, takins aspects of Afrobeats and Alternative R&B to create an understated, effortless heater.
Prior to the release of the track, ’22’ went viral as a sound on TikTok and has now found itself at #25 on Tik Tok’s UK Hot 50 playlist, and #3 on their New Music playlist, gaining support from the likes of Kylie Jenner and Destin Conrad along the way. This follows the release of his debut track, ‘XO’ which was granted a remix by Nigerian star Victony. JayO has certainly demonstrated his ability to construct a viral hit, and it looks as if there will be no stopping him as he gains worldwide recognition for his genre-blending tracks.