JD DROPS NIKE AIR MAX OG NEON CAMPAIGN FRONTED BY LOUIS THEROUX, KASST 8, ANGRY GINGE
3 Mar 2026
JD, the leading retailer for youth fashion and sportswear brands, has unveiled its first major campaign of 2026 – JD x Nike Air Max OG Neon. This shines the spotlight on the iconic Neon’s in celebration of Air Max month, bringing the legendary style home in-time for the drop on Thursday 5th March.
Championing trailblazers across different fields and multiple generations, unapologetically driving themselves Forever Forward, JD’s new campaign spotlights individuals who have made their mark in our culture and are now setting the pace for what’s next. These figures are inspiring the next wave and the youth culture that JD are committed to and champion. Just like the Air Max, built to define eras, not follow trends.
JD mainstays Angry Ginge, Jakey and Heinz from the Bov Boys, alongside Louis Theroux and Kasst 8, lead the OG crew that have collectively driven social feeds into meltdown.
Launching today, with the OG Neon dropping online at jdsports.co.uk and in stores on Thursday 5thMarch.